Works by Michele Kriegman
Bibliography Page | Business Profiles & Trends | Culture Essays & Interviews | Writing from Japanese Sources | Simplified Technical English

HEALTHCARE: The Network Blues

Michele Kriegman
 1993, 'The Network Blues: Blue Cross/Blue Shield of New Jersey's new managed-care network may be the future of health care in the state, but some question the ultimate cost', Business Journal of New Jersey, 7:19-20.


Blue Cross/Blue Shield of New Jersey’s new managed-care network may be the future of health care in the state, but some question the ultimate cost.

Five years ago, Carol Talerico of Riverdale was diagnosed with cancer. She and her doctor knew she could be staring death in the face, so she decided to commute to Manhattan for aggressive treatment at Sloan-Kettering Medical Center.

“Many people at Sloan-Kettering are referred by New Jersey hospitals that couldn’t do any more,” she says. “You cannot compare the quality of care, because they are a cancer hospital.”

Talerico’s treatment was successful; the cancer is in remission and she’s back to work full-time. Her medical expenses were covered by the Blue Cross/Blue Shield of New Jersey (BCBSNJ) policy she got through her employer. But what concerns her is that she might not be so lucky the next time under the new managed-care network announced by BCBSNJ president and CEO John J. Petillo this past April.

BCBSNJ’s network will be comprised of 56 New Jersey hospitals and their affiliated physicians, but will no longer automatically reimburse claims from out-of-state hospitals, specialty hospitals or 29 of the state’s 85 acute-care hospitals and their physicians. Exceptions will be made to extend coverage to non-network hospitals and physicians for emergency cases, Medicare and Medigap recipients, and other extenuating circumstances on a case-by-case basis.

The sacrifice in terms of quality and personal choice is too great for Talerico. “I’ve been seeing this doctor for five years, and he saved my life. I wouldn’t switch to save costs.”

Both the New Jersey Hospital Association in Princeton and the Lawrenceville-based Medical Society of New Jersey, a physicians’ group, have criticized the plan for limiting choice. Under the managed-care network, over 30 percent of the 13,000 physicians currently covered by BCBSNJ would be affected. Blue Cross is working with this group to attain privileges at network hospitals. William Healey, assistant vice president of government relations for the New Jersey State Chamber of Commerce, notes “There are already bills in the state Legislature to blast this out of the water.”

As a countermeasure, company executives have held public forums across the state to build support for the managed-care concept. Hillman argues that the concerns of doctors and hospitals are not necessarily about quality and choice for the patient. “Bear in mind, physicians are the slowest to embrace managed care anywhere….It’s a threat to their autonomy and ability to earn,” he says. “Besides, the patient doesn’t pick his or her own hospital, it is the physician who decides.”

Instead of quality or choice, Blue Cross/Blue Shield emphasizes through it managed-care network affordability, accessibility and a new vision of the health care industry.

Affordability. Hillman cites studies from the four-year period from 1987 to 1991 showing that managed-care networks have had cost increases of 37 percent, compared to 57 percent increases under traditional fee-for-service plans. While Blue Cross reps are vague on how much their new plan will do to cut health care costs, Hillman does promise “only single-digit premium-rate increases, instead of 30 percent to 40 percent increases.” He predicts its bare-bones policy will cost about $1,500 for an individual and in the two- to three-thousand-dollar range for a family.

Accessibility. Other parts of the same health care reform package voted into law last November are designed to make all health insurance, whether it’s non-profit BCBSNJ or a private company, more accessible through open enrollment and “community rating” that doesn not discriminate based on age, gender, ethnicity or presence of a “previously existing condition.” This will take some of the financial burden off BCBSNJ, which has been the insurer of last resort, and hopefully reduce the number of uninsured, said to be approximately 900,000 New Jersey residents.

Choices For The Future. In the future, says Hillman, “the consumer is going to have to get more educated. The [managed-care] choice won’t be between different policies, but different networks. What will differentiate carriers is customer service, price and their network.”

For someone like Talerico, there are two options. She could switch to a carrier whose network includes her doctor and hospital of choice, or purchase a rider on her BCBSNJ policy. The rider would cover about 70 percent of the tab at non-network facilities in return for higher quarterly premiums. Hillman and Petillo decline to specify how much higher those premiums would be.

The Relaxation Response. Most business owners are breathing easier because the problem of cost is finally being tackled, misgivings aside. “We hear all the time from human resource directors complaining about their premiums going up,” said Healey. As a result, he and William Faherty Jr., president of the New Jersey State Chamber of Commerce, “think BCBSNJ should be given a chance to prove this managed-care principle.”

Eileen M. Shrem views the cost vs. choice debate from a unique perspective. Because she is both an independent insurance agent as well as president of the New Jersey Association of Women Business Owners (NJAWBO), she sympathizers with both sides of the debate.

“It’s only getting cheaper by cutting out services. The most expensive policy will be what we have today. There’s not more coverage for preventative care of more efficiency,” she says.

Even Shrem says she isn’t “going to fault Blue Cross/Blue Shield on the managed-care principle. Any NJAWBO opposition would be because we’re not getting the full story,” she says. “People are taking positions on hearsay. We don’t have all the facts. They’re still working on [the five insurance plans].”

Some hospitals excluded from the BCBSNJ network now seem accepting of managed care. Tom Casey, spokesman for Dover General Hospital where 13 percent of its patients are BCBSNJ subscribers, set the new tone in an interview recently when he said, “Even of the 13 percent, we’ll retain a certain number – through emergency cases, for example – and this does not threaten our financial viability. Over the past three or four years, the number of Blue Cross/Blue Shield patients has been dropping anyway. They used to [comprise] 30 percent, but other insurance companies are picking them up….Dover General participates in 10 different managed-care networks, like Aetna, Cigna, Prudential and U.S. Healthcare.”

But will these private health care networks be able to compete against Old Blue? Well, they’ll just have to cross that shield when they come to it.

Photo caption:

Network news: John Petillo implements a new managed-care network for patients.

Bibliography || Business Profiles & Trends || Culture Essays & Interviews || Writing from Japanese Sources ||  Simplified Technical English

Michele Kriegman TEL 973.292.9578